Client: Al Noor Islamic Bank

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This case study showcases how strategic SEO and content marketing can elevate the online presence of an Islamic bank. By increasing visibility and providing informative content, Al Noor Islamic Bank successfully attracted clients seeking ethical, Shariah-compliant financial solutions, thereby aligning its growth with client values.

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Achieved a Click Through Rate of 0.09% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 20%

Return on Investment of 272%

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Challenge

Al Noor Islamic Bank offered a range of competitive Shariah-compliant financial products but struggled with low online visibility. This lack of online presence hindered their ability to attract new clients seeking Islamic banking solutions, leading to missed opportunities in a growing market segment.

Solution

To address these challenges, Yaraak implemented a targeted digital strategy that combined SEO and content marketing:

SEO Audit and Optimization: We conducted a detailed SEO audit, identifying areas for improvement and developing an SEO strategy focused on high-converting keywords like "interest-free loans," "halal investment accounts," and "Shariah-compliant banking." This targeted approach increased the website’s ranking for relevant search terms.
Content Marketing: A content marketing plan was developed, featuring educational articles on Islamic finance principles, the benefits of interest-free banking, and Shariah-compliant investment options. This content not only boosted the bank’s online presence but also served as a valuable resource for potential clients.

Results

Within six months, Al Noor Islamic Bank saw a 75% increase in organic website traffic, with a notable rise in inquiries about their financial products. The focused SEO and content efforts resulted in a 40% growth in new account openings through the online portal, directly contributing to client acquisition.

From The Client

"Working with Yaraak was a game-changer for us. Their expertise in SEO and content marketing brought our vision to life, allowing us to reach a wider audience searching for Islamic financial services. The educational content resonated with our target clients, helping them understand the unique benefits of Shariah-compliant banking. We were thrilled to see such a significant increase in organic traffic and new account openings in just six months. Yaraak truly helped us bridge the gap between our offerings and the clients seeking ethical, interest-free financial solutions."

— Al Noor Islamic Bank Team