Client: Al Rahman Mosque

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This case study demonstrates the impact of digital tools in enhancing community engagement for mosques. By adopting a modern online presence and making information accessible, Al Rahman Mosque was able to foster stronger connections with its members and provide essential services more effectively.

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Achieved a Click Through Rate of 0.09% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 20%

Return on Investment of 272%

Social shares by network

Challenge

Al Rahman Mosque struggled to keep its community informed and engaged with various activities, including events, prayer times, and educational classes. The mosque’s existing website was not mobile-friendly, limiting accessibility and making it difficult for community members to stay updated.

Solution

To address these challenges, Yaraak implemented a comprehensive digital engagement strategy:

Mobile-Responsive Website: A new, mobile-friendly website was developed, featuring integrated tools such as prayer time notifications, an event calendar, and an online donation platform. These features made it convenient for community members to access important information anytime, anywhere.
Email Marketing and Social Media Strategy: We launched targeted email campaigns to inform community members about upcoming events and activities. Additionally, a social media strategy was established to promote key events, such as Ramadan programs, community gatherings, and educational sessions, broadening the mosque’s online reach.

Results

The mosque experienced a 50% increase in online donations and a significant rise in event attendance. Social media engagement grew, allowing the mosque to connect more effectively with community members. The new website became a vital resource, centralizing all relevant information in an accessible format for the community.

From The Client

"Yaraak’s support has truly transformed how we connect with our community. The new mobile-responsive website and integrated tools have made it easy for our members to stay informed, whether it’s checking prayer times, registering for events, or making online donations. The increase in attendance and donations has been incredible, and the positive feedback from our community speaks volumes. Thanks to Yaraak’s expertise, we’re now able to reach and serve our community in ways we hadn’t imagined before."

— Al Rahman Mosque Team