Client: Darul Uloom Online University

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This case study illustrates the power of a user-centric website and a strategic content marketing approach in attracting students to Islamic educational institutions. By enhancing accessibility and delivering engaging content, Darul Uloom Online University was able to fulfill its mission of spreading knowledge, reaching a diverse and broader student body.

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Achieved a Click Through Rate of 0.09% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 20%

Return on Investment of 272%

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Challenge

Darul Uloom Online University faced difficulties in attracting students to its wide-ranging online programs in Islamic studies, Shariah law, and Arabic language. Despite their valuable offerings, an outdated website and limited digital marketing efforts hampered their reach, reducing their visibility among prospective students.

Solution

To help the university overcome these challenges, Yaraak implemented a multi-faceted digital strategy focused on enhancing accessibility and engagement:

Website Redesign: We created a new, user-friendly website that allowed prospective students to explore courses, access detailed information, and register with ease. The improved design prioritized navigation and usability, making it an effective platform for student engagement.
Content Marketing Strategy: A targeted content marketing plan was introduced, including blog posts on Islamic education, video lectures, and testimonials from current students. This approach provided valuable insights to prospective students and showcased the university’s academic strengths.
Targeted Social Media Ads: We launched a social media ad campaign timed around peak enrollment periods, such as the start of the academic year, to maximize reach and visibility among prospective students.

Results

Within the first semester after the website’s relaunch, Darul Uloom Online University saw a 50% increase in website traffic and a 30% increase in course enrollments. The enhanced digital presence allowed the university to attract students not only locally but also globally, greatly expanding its reach.

From The Client

"Partnering with Yaraak has been instrumental in revitalizing our university's digital presence. The new website has made a world of difference, providing an easy and inviting way for students to learn about our programs and enroll online. The content marketing strategy, especially the student testimonials and video lectures, truly resonated with our audience, building trust and excitement. The increase in enrollments and international reach has exceeded our expectations, allowing us to further our mission of spreading Islamic knowledge globally. We couldn’t be more pleased with the results."

— Darul Uloom Online University Team