Client: Global Relief Foundation

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This case study highlights how a targeted digital marketing strategy can significantly increase engagement and maximize the impact of seasonal charitable appeals. By focusing on creating an engaging online presence and leveraging the right timing, the Global Relief Foundation was able to fulfill its mission of providing critical relief during Ramadan, ultimately making a meaningful difference in the lives of those in need.

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Achieved a Click Through Rate of 0.09% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 20%

Return on Investment of 272%

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Challenge

The Global Relief Foundation faced challenges in raising sufficient funds for its Ramadan food distribution campaign. Their online presence was outdated, limiting their outreach and engagement with potential donors. Additionally, their social media efforts lacked engagement, reducing the visibility and effectiveness of their charitable appeals.

Solution

To address these challenges, Yaraak implemented a comprehensive digital strategy focused on revitalizing the foundation’s online presence and enhancing donor engagement:

Website Redesign: A modern, user-friendly website was developed to improve user experience and make donation processes more accessible.
SEO Optimization: Improved search engine optimization helped increase organic visibility, making it easier for potential donors to find the charity online.
Targeted Social Media Campaign: Engaging video content was created to showcase the impact of the foundation’s work, focusing on the lives transformed through donations. Paid advertising specifically targeted potential donors during the Ramadan season to maximize relevance and timing.

Results

The campaign achieved remarkable success, with a 60% increase in online donations compared to the previous year. Engagement across social media channels also saw a substantial boost, with the foundation's message reaching a wider audience. These results allowed the charity to expand its food distribution efforts, reaching more families and enhancing the overall impact of its mission.

From The Client

"Partnering with Yaraak was a transformative experience for our organization. The website redesign and social media strategy brought new life to our online presence, making it easier for people to learn about our mission and contribute to our cause. The increase in donations, especially during Ramadan, was beyond our expectations, and the engagement on social media allowed us to connect with donors on a more personal level. Thanks to Yaraak's expertise, we reached more families this year than ever before, fulfilling our mission of providing relief when it matters most."

— Global Relief Foundation Team