Client: HalalMart Online

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This case study demonstrates the effectiveness of a comprehensive digital marketing approach in helping small Islamic businesses thrive in a competitive marketplace. By enhancing visibility and establishing authority in the halal niche, HalalMart was able to better serve its community and achieve sustainable growth.

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Achieved a Click Through Rate of 0.09% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 20%

Return on Investment of 272%

Social shares by network

Challenge

HalalMart, an e-commerce store specializing in halal-certified products, faced challenges in attracting customers due to stiff competition from larger platforms. The business needed a digital strategy to stand out, highlight its unique offerings, and reach a broader customer base.

Solution

Yaraak implemented a targeted digital marketing strategy designed to enhance visibility and increase engagement:

SEO Optimization and Google Ads: We conducted SEO optimizations with a focus on high-intent keywords such as "halal food delivery," "Islamic books," and "halal clothing." Google Ads campaigns targeted specific demographics to reach potential customers more effectively.
Social Media Advertising: Tailored social media ads promoted HalalMart’s unique offerings, reaching audiences interested in halal-certified products and Islamic lifestyle goods.
Content Development: Engaging blog content was created, covering topics like the importance of halal certification and lifestyle tips, positioning HalalMart as a trusted resource within the halal market.

Results

Within three months, HalalMart experienced a 35% increase in website traffic and a 25% rise in online sales. The targeted advertising helped attract new customers, and the educational blog content built trust, establishing HalalMart as a go-to source for halal products.

From The Client

"Working with Yaraak has been invaluable for our business. Their digital marketing expertise gave us the tools to stand out in a crowded market and connect with customers who value halal-certified products. The SEO optimization, targeted ads, and engaging blog content brought new visitors to our site and helped boost our sales significantly. We’re now seen as a trusted resource in the halal market, and it’s all thanks to Yaraak’s strategic approach and understanding of our mission."

— HalalMart Online Team