Client: UmmahAid International

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This case study illustrates the transformative power of storytelling and digital strategy for charities. By showcasing real impact and engaging donors consistently, UmmahAid International was able to enhance its fundraising capabilities and provide even more support to vulnerable communities worldwide.

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Achieved a Click Through Rate of 0.09% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 20%

Return on Investment of 272%

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Challenge

UmmahAid International sought to enhance its visibility and boost fundraising for critical international relief projects, including refugee support and disaster response. However, their existing digital channels struggled to effectively convey the impact of their work, limiting their ability to connect with potential donors.

Solution

To address these challenges, Yaraak developed a digital strategy centered on transparency and impactful storytelling:

Website Redesign: We created a new website that emphasized project transparency, featuring real-time updates on ongoing projects and a streamlined donation process. This redesign allowed donors to easily see the direct impact of their contributions.
Targeted Social Media and Email Marketing: A targeted social media campaign highlighted UmmahAid’s on-the-ground work in crisis regions, bringing their stories to life. Email marketing was used to keep donors engaged with regular updates, illustrating the difference their support was making.

Results

Within six months, UmmahAid saw a 50% increase in donations and a 40% increase in website engagement. The emphasis on transparency and storytelling not only attracted more donors but also strengthened trust, leading to an increase in recurring donations.

From The Client

"Yaraak’s approach has been a game-changer for us. The redesigned website and focus on transparency have made it easy for our supporters to see exactly how their donations are making a difference. The storytelling on social media and regular email updates have created a deeper connection with our donors, resulting in more recurring contributions. The increase in donations has allowed us to expand our efforts in crisis areas, fulfilling our mission in ways we couldn’t have imagined before. We are incredibly grateful for Yaraak’s expertise and commitment to our cause."

— UmmahAid International Team